Articles worth reading
7 Ways To Celebrate Goa’s Portuguese Legacy

7 Ways To Celebrate Goa’s Portuguese Legacy

access_time May 23, 2019

Goa is still synonymous with the cult-favourite Bollywood film ‘Dil Chahta Hai’, and the famous scene was shot in Chapora...

fbb Colors Femina Miss Jammu & Kashmir 2019 Recommends A Trip To Ladakh!

fbb Colors Femina Miss Jammu & Kashmir 2019 Recommends A Trip To Ladakh!

access_time May 16, 2019

fbb Colors Femina Miss Jammu & Kashmir 2019 , Megha Kaul virtually takes us through her gorgeous homeland. While we...

Ramzan Food Crawl In Mumbai: 7 Places You Must Visit!

Ramzan Food Crawl In Mumbai: 7 Places You Must Visit!

access_time May 15, 2019

You know it’s Ramzan when some of Mumbai’s most ignored streets transform into a culinary fair of sorts for meat...

2015, The Year That Was: Cox & Kings Fuels The Online Travel Sector

access_time April 20, 2016 chat_bubble_outline 0 comments 2854
Share post on:

Going out for a movie? Why head to the theatre to buy tickets when you can use your smartphone or tablet to book them online, right in the comfort of your home!

In fact, nowadays, you do not need to step out of your home for anything. Just book or order everything online, including family holidays.

Read how Cox & Kings’ acquisition of LateRooms has helped it dominate the booming online holiday market across the world!

Digital technology has revolutonized almost every aspect of a holiday

Digital technology has revolutionized almost every aspect of a holiday

Acquisition of LateRooms From TUI (Touristik Union International) Group

As soon as this shift in the purchasing pattern of our guests (even for holidays) caught our eye, we began to look at how we could be technology-ready and adapt ourselves to the new development. Our philosophy has been to change with the times and be ready to meet any changes or demands that the future might throw at us. We usually achieve this by introducing new holiday packages or by strategically adding new tools and services to our existing portfolio.

One such example of such a strategic move was our acquisition of the LateRooms, a profitable, leading online hotel booking specialist in the United Kingdom.

Hilton Hurghada Long Beach Resort. Just one of the many accommodation options available with LateRooms across the world

Hilton Hurghada Long Beach Resort. Just one of the many accommodation options available with LateRooms across the world; www3.hilton.com

Why LateRooms?

LateRooms is one of the oldest, most profitable online hotel booking brands with a strong online technology platform. Initially built as a single Web platform, it was soon optimised to operate smoothly on all mobile devices. Mobile soon became a core strength for LateRooms, which received c.57% of its traffic from smartphones and tablets in FY15, making it a perfect fit for our evolving business.

The brand also had c.93 million online visits and reported a total transaction value (TTV) of c.GBP 300 million, and net revenues of c.GBP 50 million in the financial year ending September 30, 2015.

These figures justify the site’s acquisition as a successful way to bolster Cox & Kings leisure business delivery capabilities across all geographies. What’s more, the inclusion of LateRooms’ online and mobile-enabled platform allows us to target new-age customers, especially in an age where we all have become denizens of the internet. The move also served to increase our customer base; we’ve successfully incorporated LateRooms’ 3.5 million opted-in and active users into our database. Apart from a large inventory of 54,800 properties across the globe, LateRooms also owns related portals, such as AsiaRooms, and allows customers to book accommodations up to a year in advance.

LateRooms' online and mobile platforms will enable Cox & Kings to target new-age customers

LateRooms’ online and mobile platforms will enable Cox & Kings to target new-age customers

Not only did the LateRooms deal help to strengthen our technology base, it allowed us to expand our B2B and B2C leisure sector. With the online brand’s existing inventory, hotel contacts and competitive rates, a significant boost to Cox & Kings growth trajectory and technology capabilities is inevitable!

Share post on:
folder_openAssigned tags

About author

Cox & Kings

Cox & Kings is the longest established tours and travels company in the world. Established in 1758, we are headquartered in Mumbai with a presence in over 13 countries worldwide. Our services include destination management, domestic and international holiday packages, luxury travel, business and MICE, NRI and foreign exchange solutions, as well as insurance.

View more articles

No Comments

comment No comments yet

You can be first to leave a comment

Leave a comment

info_outline

Your data is safe with us!

We promise not to share your email address with anyone.