It’s Our Birthday! Cox & Kings Turns 259!
We’ve kicked aside our Monday blues, because today is special. Cox & Kings completes 259 years on May 2nd, and we’ve surely come a long way. Today, we have completely redefined the term ‘old’ and how!
In the past couple of years, the oldest travel company in the world has progressed in leaps and bounds, with exciting acquisitions, new product launches and an award-winning campaign.
We bring you some of the most noteworthy highlights.
Grab Your Dream (GYD) Won The PATA Gold Award In The Marketing – Adventure Travel Category:
The Grab Your Dream campaign was launched as India’s largest online hunt for Travel Ambassadors, who were looking for experiences beyond the conventional forms of adventure. Winners of this one-of-a-kind contest got to fulfill their dreams with an all-expenses-paid holiday to some of the most exciting places across the globe.
And we got an amazing response from across the country. The marketing and social media activity led to more than 5,000 entries in a single season alone. GYD’s success, and our subsequent win at PATA, proved to be a moment of victory for the entire organisation.
Getaway Goddess Grabs Attention:
Getaway Goddess, our brand travel product, was launched in February 2016 and is built exclusively for women. These holidays are all about guided holidays to exotic, offbeat destinations and include a wide range of sightseeing tours and experiences that cater to the differing tastes and budgets of women.
Targeted at varied age groups and interests, #GetawayGoddess indulges women from all walks of life through various thematic getaways aimed at fulfilling their deepest desires.
Launch Of en route:
A growing interest in experiential tours, resulted in the birth of en route, which offers travellers an intimate travel experience that strikes a seamless balance between leisure and exploration. All this is achieved with exciting self-drive tours, rail journeys and extraordinary epicurean experiences.
Not only does en route offer a perfect fusion of a destination’s historical, culinary and cultural treasures, it has those special experiences that transform the ordinary and create unforgettable memories. So, if you seek the ultimate Food + Travel experience then, en route may just be perfect for you!
In The Pipeline:
For 259 years, we’ve helped millions of people create priceless memories with holidays to befit every dream and budget. This year, we’re all set to launch more exciting campaigns and products, that will reaffirm our position as the country’s leading travel company.
And yes, a Big Thank You to our ever-growing family of travellers for making our journey wonderful and inspiring us to be the best. #ExploreFourCorners with Cox & Kings!