In an effort to boost visitors to Mumbai and other regions of the state, the Maharashtra tourism department has signed a Memorandum of Understanding (MoU) with Ola Cabs. Through this tie-up, the state tourism board plans to reinvent the ‘Mumbai Darshan’ package by adding its own offers for people who book Ola Rentals. The first batch of exclusively co-branded Mumbai Darshan and Maharashtra Tourism cars were flagged-off by Jaykumar Rawal, Maharashtra Minister of Tourism, and Pranay Jivrajka, Founding Partner at Ola, at a recent event in Mumbai.
Maharashtra Tourism ropes in Ola Cabs to boost Mumbai Darshan package; www.traveltrendstoday.in
The packages on offer cover 10 must visit destinations in Mumbai, including Gateway of India, Haji Ali, Juhu Beach, Bandra-Worli Sea Link, Hanging Gardens, Shah Rukh Khan’s home ‘Mannat’ and Marine Drive. Customers can also modify the list of locations to suit their own preferences.
Principal Secretary-Tourism Valsa Nair Singh said, “Our aim is to create job opportunities and safer transportation choices for people in Maharashtra. We are confident that Ola will actively take ahead Maharashtra government’s vision of transforming the state into a smart tourism hub. Tourists will be able to avail Ola’s technology and best-in-class service to visit prominent tourist destinations across the state.”
As part of the scheme to boost Mumbai Darshan, drivers will be trained as expert guides on the city, with details on iconic landmarks, Bollywood trivia and more. With easy pick up points across the city, courteous drivers, air-conditioned comfort and access to inside information on famous attractions, the campaign is on track to success.
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